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Proven Tactics for a Successful Year Ahead

As we approach the end of another year, it’s natural to reflect on where we’ve been and where we want to go. This time of year feels like a chance…

How to Win in a Crowded Market

After every launch, my team and I do a thorough debrief. We don’t just debrief my launches, but the launches of members in my community. One year, we debriefed 211…

How to Get Comfortable With Selling (Even If You Hate It)

Let’s face it… sales can feel awkward.  Many new entrepreneurs are uncomfortable with the idea of selling. In fact, it’s something I struggled with for years. When I first started…

The Core Marketing Strategy Rule: Never Rush Your Offer

Let’s talk about one of the most common mistakes you can make in your marketing – and it’s a big one. Especially when it comes to selling. Because at the…

Starting a Business? Focus on Building Your Email List First

Starting a business often begins with a single, simple action. For me, it was sending out an email newsletter. Back when email was still a novelty, I sent my first…

What Makes The Latest Product Launch Formula Our Best Yet

Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF)…