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How a Wrong Black Friday Offer Could Cost You Big

When it comes to your Black Friday marketing strategy, it’s easy to think, "Let’s just throw together a quick promotion to make some money." But that’s where so many entrepreneurs…

Proven Tactics for a Successful Year Ahead

As we approach the end of another year, it’s natural to reflect on where we’ve been and where we want to go. This time of year feels like a chance…

The Core Marketing Strategy Rule: Never Rush Your Offer

Let’s talk about one of the most common mistakes you can make in your marketing – and it’s a big one. Especially when it comes to selling. Because at the…

Value Creation is Your Best Marketing Tool

The simplest way to win in business? Consistently deliver real value to your audience. Over the years, I’ve found that one of the most powerful strategies in marketing is deceptively…

How Empathy Can Be A Powerful Marketing Strategy

Imagine this: You’re standing at the edge of a beach, the waves gently rolling in. There’s a secret path, one that not everyone knows about, but it leads to something…

The Hardest and Easiest Sales You’ll Ever Make

There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…