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When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…

Don’t Ignore These Marketing Fundamentals

I'm in the final stages of fine-tuning a brand-new workshop my team and I are putting together. It's called Countdown To Launch and it promises to be one of the…

Two Questions I Ask Before Every Launch

Marketing used to be a lot more straightforward. Just a few years ago, you could get your customers’ attention and bring them into your world by offering them something for…