Skip to main content

We’ve Gone Case Study Crazy

Last week I asked what Case Studies you wanted to see as we gear up for my Launch Masterclass™… And the flood of requests was amazing! In this video, I’m…

The Old-School “Newspaper Ad” Approach (That Still Works!)

The key to great marketing isn’t found in the latest hack. But you’ll probably find it in a newspaper from the 1930s… You see, even though media has changed, the…

A Key Takeaway from My “AI-enabled” PLF Live™

I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…

AI: 3 Things You Need to Know

Blogs. Google. Social. Mobile.  I remember when all of these started. They were big.  Yet they all pale in comparison to AI. And if you have an online business (or…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…

Your Marketing Matters (Maybe More Than You Think)

If you really want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like a mental leap, think…