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A Key Takeaway from My “AI-enabled” PLF Live™

I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…

AI: 3 Things You Need to Know

Blogs. Google. Social. Mobile.  I remember when all of these started. They were big.  Yet they all pale in comparison to AI. And if you have an online business (or…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…

Your Marketing Matters (Maybe More Than You Think)

If you really want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like a mental leap, think…

The Benefits of Bootstrapping

Sometimes, even when you’re successful as an entrepreneur, it can still feel like you don’t have a legit, “grown up” business.  You know you have a great product or service……

Entrepreneurship = Security (Here’s Why)

What a ride this decade has been already.  A pandemic, a war, surging inflation, bank failures… there’s a lot of turmoil in the world, and it just seems to keep…