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How a Wrong Black Friday Offer Could Cost You Big

When it comes to your Black Friday marketing strategy, it’s easy to think, "Let’s just throw together a quick promotion to make some money." But that’s where so many entrepreneurs…

How to Win in a Crowded Market

After every launch, my team and I do a thorough debrief. We don’t just debrief my launches, but the launches of members in my community. One year, we debriefed 211…

How to Get Comfortable With Selling (Even If You Hate It)

Let’s face it… sales can feel awkward.  Many new entrepreneurs are uncomfortable with the idea of selling. In fact, it’s something I struggled with for years. When I first started…

A Simple Marketing Strategy Focused on the Fundamental

How do you succeed beyond your wildest dreams? I got a text from one of my long-time students. She sent me a short message along with an image of my…

The Core Marketing Strategy Rule: Never Rush Your Offer

Let’s talk about one of the most common mistakes you can make in your marketing – and it’s a big one. Especially when it comes to selling. Because at the…

How to Win Black Friday

Black Friday isn’t just a chance to sell a bunch of stuff… it’s an opportunity to set yourself and your business up for an entire year of sales. Here’s what…