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Mastering Copywriting and Positioning: Key Skills for Career and Life Success

Tony College recently threw a question my way that really got me thinking. He was curious about the top skills I've focused on developing that have truly made a difference…

Two of the Most Valuable Skills I’ve Ever Learned

“What are the top two skills you’ve intentionally developed that have benefited you most?” It’s a great question, and I had a hard time narrowing down the list. But two…

The Power of Two: Copywriting and Positioning in Business

The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…

A Key Takeaway from My “AI-enabled” PLF Live™

I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…

AI: 3 Things You Need to Know

Blogs. Google. Social. Mobile.  I remember when all of these started. They were big.  Yet they all pale in comparison to AI. And if you have an online business (or…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…