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Where The Money’s Hidden

What if it was 15x easier to make the sale? What if you could increase the price you’re selling at by 500%? Here’s how...

Follow the Money

It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…

After 10 Years, I Finally Made the Sale

I hosted a $10,000 workshop recently - and I was surprised when a total stranger signed up. Usually the people who buy at that price are clients I’ve known for…

Last on the Leaderboard…

Long ago when I was a Boy Scout, we had this fundraiser where we sold donuts door-to-door. They kept track of who sold the most - it was a type…

Are You in the Right Market?

Choosing the right market can literally be the difference between having a business that works or a business that fails. I got a chance to catch up with Ryan Levesque…

Creating a Product That Lasts

How does an information product last on the market for almost 15 years? It’s hard to boil it down to one thing - but for me, it’s been all about…