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Amy Small’s Path to Creating a Successful Hand-Spun Yarn Business

This is a Q&A with Amy Small, the visionary behind Knit Collage and a star in my Product Launch Formula® (PLF) Community. Amy's journey from a fashion designer at Free…

Behind My Launch: This Keeps Me Up At Night (with Jay Papasan)

If you’ve read The One Thing, you’ll know Jay Papasan has a knack for asking questions that focus on what really matters. That’s why our quick, five-minute conversation is packed…

How NOT to Make an Offer (And What to Do Instead)

When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…

What You’re Really Asking For When You Make an Offer

Let’s talk about enrollment. What do I mean by “enrollment”?When you make your offer – for your product, service, membership site, mastermind, group coaching, or whatever you’re selling – you’re…

Masterminds: Why They’re Like Having a Crystal Ball for Your Business

Let’s say you’ve hit a roadblock in your business, and you keep trying out different solutions – but nothing sticks. Now imagine sitting in a room with 30 to 40…

The Adventure of Launching a Plant-Based Coaching Certification Program

The journey that my good friend Ocean and his team embarked on to launch their plant-based coaching certification program has been nothing short of a roller coaster ride. As Ocean…