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Who’s Hanging Out at the Top?

Have you ever wondered what makes an “A player”? It’s not about how hard they work (though there’s a lot of hard work involved). It’s not about luck (though there’s…

The Big Idea Behind the Biggest Launches

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what…