Skip to main content

All Blog Posts

What Makes The Latest Product Launch Formula Our Best Yet

Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF)…

Value Creation is Your Best Marketing Tool

The simplest way to win in business? Consistently deliver real value to your audience. Over the years, I’ve found that one of the most powerful strategies in marketing is deceptively…

How Empathy Can Be A Powerful Marketing Strategy

Imagine this: You’re standing at the edge of a beach, the waves gently rolling in. There’s a secret path, one that not everyone knows about, but it leads to something…

My Black Friday Gift To My Business

We’re just under two weeks out from the weirdest “holiday” in the US. It’s especially weird if you’re selling information and knowledge online.  Most of Black Friday is built around…

The Truth About Growing a Business with Internet Marketing

When I first ventured into the world of online business in 1996, I never imagined it would become what it is today. Back then, my biggest dream was to earn…

Pricing Too Low Might Make Your Business Seem Less Valuable

Have you ever encountered a low price on a product or service and as a result, questioned its value? We've all been there. You see an offer that looks amazing…

What You Need to Know to Launch a #1 Bestseller

I’m thrilled to share a story from when my book “Launch” hit the bestseller list. It was an exciting journey, and I want to talk about what it takes to…

Developing a Growth Mindset for Entrepreneurs

At my PLF Live workshop, someone approached me with a challenging question: "What is the ONE THING that has made all the difference for you and your success? What should…

The “Hidden” Launch Sequence That Most People Miss

Join my email list and I’ll send you the launch resources I mention in the video: https://productlaunchformula.com/ - - - - -  “Jeff Walker? He’s the ‘do three videos and…

The Key to Successful Marketing Channe ls Hidden in Storytelling

Back in the days, I had an incredible conversation with Sean Platt at a mastermind event. Sean is the co-author of "Write. Publish. Repeat," a must-read book on building a…