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Uncovering Hidden Capabilities

We’ve all got hidden capabilities that we haven’t discovered yet. But when you’re starting out (or going to the next level), you don’t actually know what those skills are. So…

How To Guarantee That You Will Fail

If you’re waiting for the perfect moment before you launch - the moment when you know everything is just perfect, and all the stars are aligned... then there’s only one…

What Really Matters… And What Doesn’t

Lots of time when people start a new business, they spend a lot of time doing things they shouldn’t be doing. They worry about things they shouldn’t be worrying about.…

Celebrating Your Clients’ Success

Using Case Studies and testimonials in your marketing is really powerful - but there’s another great reason to track your clients' success: it’s an amazing way to stay on top…

Rock and Roll Branding vs Direct Marketing

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…

How to Get Better Fast

I’ve been skiing for a long time… it’s been decades. And over the years I’ve gotten pretty good - I ski the entire mountain, including the black diamond runs, the…