![Let’s Go Negative](https://jwsite.wpenginepowered.com/wp-content/uploads/2012/01/post-defaulth-photo.jpg)
Let’s Go Negative
OK, this might seem weird, but one of the things that often leads to colossal business mistakes is unrelenting optimism. I mean, if you're going to be an entrepreneur you…
![The Tale of Two Men…](https://jwsite.wpenginepowered.com/wp-content/uploads/2012/01/post-defaulth-photo.jpg)
The Tale of Two Men…
Imagine two musicians... one who plays a $3.5 million dollar violin and can sell out an entire auditorium at $100 a seat... and one who plays for people's spare change…
![From the Grave…](https://jwsite.wpenginepowered.com/wp-content/uploads/2012/01/post-defaulth-photo.jpg)
From the Grave…
How do you publish a book 100 years after your death, and have it become an instant bestseller? Mark Twain just did that. Yesterday when I purchased his just-released autobiography,…
![The One Most Important Thing…](https://jwsite.wpenginepowered.com/wp-content/uploads/2012/01/post-defaulth-photo.jpg)
The One Most Important Thing…
At my recent PLF Live Event I had someone come up to me and ask me what the ONE THING was... the one thing that has meant all the difference…
![Injecting Poison Into Your Brain](https://jwsite.wpenginepowered.com/wp-content/uploads/2012/01/post-defaulth-photo.jpg)
Injecting Poison Into Your Brain
OK, there's a business lesson in here... but it starts last year when I stayed in a Holiday Inn Express in Moab, Utah while I was on vacation... (Moab is…