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The Unbelievable Story Behind Jo and Derek’s £50,000 Launch

When I first met Jo and Derek Clark, I knew their story was something special. They didn’t just overcome a couple of challenges – they faced what I’d call a…

The Unexpected Way PLF Transformed a Juggling Career

Sometimes, life throws you a curveball, and your entire world changes in an instant.That’s exactly what happened to Barry Friedman, a professional juggler with a 25-year career, traveling the globe,…

Why Most Webinars Fail – And How to Get Yours Right

Webinars are one of the most powerful tools to sell your products, build relationships, and deliver massive value. But here's the problem: most webinars fail. I’ve seen it, I’ve lived…

Why Execution Matters More Than the Offer

When it comes to launching a business, the spotlight often falls on the offer. But execution can make or break even the most brilliant offer. In this post, I’ll share…

Is the “Credentials” Myth Stopping You from Becoming a Successful Coach?

When it comes to coaching, many people get stuck believing they need a list of fancy qualifications before they can start. But here’s a surprising fact: in 21 years of…

Forget the Copycats: This is Still Your Proven Launch Formula

I’m sitting here reflecting on something incredible – 19 years of Product Launch Formula®. That’s right. We’re officially stepping into our 20th year. PLF has been a part of so…