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Value Creation is Your Best Marketing Tool

The simplest way to win in business? Consistently deliver real value to your audience. Over the years, I’ve found that one of the most powerful strategies in marketing is deceptively…

How Empathy Can Be A Powerful Marketing Strategy

Imagine this: You’re standing at the edge of a beach, the waves gently rolling in. There’s a secret path, one that not everyone knows about, but it leads to something…

My Black Friday Gift To My Business

We’re just under two weeks out from the weirdest “holiday” in the US. It’s especially weird if you’re selling information and knowledge online.  Most of Black Friday is built around…

The “Hidden” Launch Sequence That Most People Miss

Join my email list and I’ll send you the launch resources I mention in the video: https://productlaunchformula.com/ - - - - -  “Jeff Walker? He’s the ‘do three videos and…

The Key to Successful Marketing Channe ls Hidden in Storytelling

Back in the days, I had an incredible conversation with Sean Platt at a mastermind event. Sean is the co-author of "Write. Publish. Repeat," a must-read book on building a…

How to Create an Offer Your Audience Can’t Refuse

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  This week marks 19 years since I…