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My Black Friday Gift To My Business

We’re just under two weeks out from the weirdest “holiday” in the US. It’s especially weird if you’re selling information and knowledge online.  Most of Black Friday is built around…

The “Hidden” Launch Sequence That Most People Miss

Join my email list and I’ll send you the launch resources I mention in the video: https://productlaunchformula.com/ - - - - -  “Jeff Walker? He’s the ‘do three videos and…

The Key to Successful Marketing Channe ls Hidden in Storytelling

Back in the days, I had an incredible conversation with Sean Platt at a mastermind event. Sean is the co-author of "Write. Publish. Repeat," a must-read book on building a…

How to Create an Offer Your Audience Can’t Refuse

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  This week marks 19 years since I…

Why the Marketing Funnel Has Never Been More Powerful

I want to take you on a quick journey through the history of online marketing & explain why now is the absolute greatest time to be in this industry. Buckle…

What Happens When You Focus on the Right Campaign Flow

A few months ago, I was deep in launch design mode, thinking a lot about the flow of a marketing campaign. When I sat down to design this particular campaign…