Mindset

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line.  This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than […]

I thought I’d share a little “behind the scenes” with you this week…  A little over a year ago, my team and I were putting the finishing touches on “PLF Live” – our big flagship workshop (and the longest-running event in the industry). So last year, after months of planning, everything was set for over […]

Have you ever seen my free Launch Masterclass? If you have, you know I teach for 10+ hours and deliver a ton of value.   But I challenged myself to pack 15 years of launch wisdom into a “mini” masterclass… and I think I’ve pulled it off. It’s just 20 minutes long. If you’re looking to […]

If you’re just starting out, here’s a critical thing you need to remember about your launch:  Your first launch is only your first launch. Now it might seem like I’m being “Captain Obvious” here, but this is critical. Because it’s easy to think your first launch is a “do or die” moment… To put an […]

Engaging with my community was easy when I was just starting out. I had time for conversations with my subscribers and to reply to every message that came in. But as my business grew, I had to find new ways to be available for my audience… without having to spend the entire day stuck in […]

I was recently checking out the reviews of my book on Amazon – and I found something really interesting. One person gave the book five stars and talked about using what she learned from it to start an 8-figure business. Meanwhile, the next reviewer gave the book one star and called it a “zero”.  How […]

I just wrapped up my first Launch Lab Workshop… 6+ hours of training based on my team’s findings from debriefing 67 of our coaching students’ launches. And the info is super current — these all happened within the last 6 months. So what works right now when it comes to launching? Here are two things […]

I’m working on a big project right now. And it’s something that requires me to be in creative mode, which I love.  But it’s not just, boom, instant focus and creativity on demand… to do my best work, I’ve gotta be in the right zone.  Here’s how I get there.