Starting a Business? Focus on Building Your Email List First
Starting a business often begins with a single, simple action. For me, it was sending out an email newsletter. Back when email was still a novelty, I sent my first…
What Makes The Latest Product Launch Formula Our Best Yet
Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF)…
Value Creation is Your Best Marketing Tool
The simplest way to win in business? Consistently deliver real value to your audience. Over the years, I’ve found that one of the most powerful strategies in marketing is deceptively…
How Empathy Can Be A Powerful Marketing Strategy
Imagine this: You’re standing at the edge of a beach, the waves gently rolling in. There’s a secret path, one that not everyone knows about, but it leads to something…