How NOT to Make an Offer (And What to Do Instead)
When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…
The Secret Path to Great Marketing
Let me take you on a little-known path to great marketing… The good news is that it’s not a long, winding journey. It boils down to just one word. If…
The 3-Step Path to Leveraging Up Your Income
When I first started out in business over 25 years ago, I had a hard time explaining to people what I did for a living. They couldn't get the idea…
Why You Need to Get Good… at Being Really Bad
If you’re going to succeed in anything, you have to get really good… at being really bad. In business, learning is the price of admission. You can’t avoid it, but…
A Simple 2-Step Process to Sell High-Ticket Offers
I shot this video almost 10 years ago, and it’s never been more true. If you want to fill a small, high-ticket offer – whether it’s a workshop, seminar, or…
