The Big Idea Behind the Biggest Launches
What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what…
The Most Important Lesson
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some…
Follow the Money
It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…
After 10 Years, I Finally Made the Sale
I hosted a $10,000 workshop recently - and I was surprised when a total stranger signed up. Usually the people who buy at that price are clients I’ve known for…
The Hidden Danger of “Traffic Dependency”
When you find a traffic source that works, it's like winning the lottery. But here's the thing: it will also set you up for a MASSIVE fail. Here's why... (and…
