The Game-Changing Power of AI
Let's talk about AI... Everyone is talking about it and, in my opinion, it’s clear that AI is going to be a complete game-changer. In fact, I think that’s putting…
Don’t Ignore These Marketing Fundamentals
I'm in the final stages of fine-tuning a brand-new workshop my team and I are putting together. It's called Countdown To Launch and it promises to be one of the…
The Big Idea Behind the Biggest Launches
What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what…
The Most Important Lesson
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some…
Follow the Money
It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…
