product launch Archives - Jeff Walker

product launch Archives - Jeff Walker

How To Know When You’re Ready

by on Apr 30 2016

Are you “getting ready to get ready to get started”? How will you know when you're finally ready to take action? Here are your answers…


Have you been “getting ready to get ready”? Have you been all preparation and no action?

Making big moves in life, like starting a business or launching a product, can be intimidating. Most of us want to wait until the time is right.

But how do you know when that time has come… when you're ready to take that giant step forward? Just keep these eight thoughts in mind…

1. Procrastination is a killer. A telltale sign is putting too much effort into getting ready to get ready. Everything has to be just so… even perfect.

2. No one can ever be that ready. Entrepreneurs at the highest level have never waited to be ready. They simply made a decision to move forward because that's what's always required.

3. People procrastinate in the hope that their confidence level will increase the more they get ready. But confidence comes after you make the decision, move forward, and enjoy some success. So waiting for confidence means you'll never be ready.

4. If you're asking, “Am I ready?” 99% of the time, you are ready.

5. Making a commitment takes courage. And yes, that word can make you feel a little uncomfortable. But stepping out of your comfort zone is the price every entrepreneur has paid for their future success. So you won't be the first to do this.

6. Everything is “figureoutable.” If you have a vision of where you want to go, and muster up the required courage, you can figure out how to make your commitment stick.

7. Share your commitment with your target audience. What a great incentive to move forward. And be sure to share your commitment with someone who you know will be supportive of your decision.

8. Finally, remember these “Four Cs”: Courage (leads to) Commitment (leads to) Capability (leads to) Confidence.

Why These Are The Glory Days Of Online Marketing

by on Apr 16 2016

After nearly 20 years of online business, I'm officially declaring that these are the glory days of online marketing… here's why:

Please leave a comment and let me know what you think…


Product Launch Success (Weird Parallel Universe)

by on Aug 18 2013

A quick follow up to my last video – which was an update to the “Food Stamps to Six Figures” Case Study… in this one I dig deeper into how John was able to make that incredible transformation in his life and build a successful business (and I share the surprising and weird parallels to the transformation in MY life!)

I would love to hear about what you think… please leave a comment below (and please like my Facebook page here)

Product Launch Case Study – (FuzzyYellowBalls.com)

by on Sep 04 2011

Have you ever wanted to attract top tier celebrities or “big names” to your business? That's what this Product Launch Case Study is all about, and it's happening right now…

Will Hamilton has a tennis instruction site at FuzzyYellowBalls.com, and he's used his past product launches to attract the most successful professional doubles team in history. Bob and Mike Bryan have won more professional doubles titles than any team in history, they've won 11 Grand Slam titles, and earlier this year they won Wimbledon.

And now they're partnering with Will on a new product… and a PLF-style product launch for that product.

Product Launch Formula Case Study in the Tennis Instruction nicheSo how does a tiny web site with a weird name put together a deal to partner with two of the most accomplished professional tennis players in history?

This story starts about a year ago, when Will went through my Product Launch Formula program. He did his first launch last July and did $35,000 in sales in a week… that was for a product that had already been on the market for a year with only mediocre sales. Then in September he did a relaunch for that same product that did $65,000.

But that was just the start – in December he launched a new product that did $105,000 in sales, and then another one in March that did $170,000 in sales. Do you see the pattern here? 🙂

(Full disclaimer: Will joined my Platinum Mastermind Group in October, so he had additional access to me in addition to his PLF training.)

Those four launches caught the attention of a sports agent that represented Bob and Mike Bryan (known as “the Bryan Brothers”)… and after some negotiations they inked a deal where Will would work with the Brothers to create and launch a product on FuzzyYellowBalls.com.

So now Will has created a new tennis instruction course with the Bryan Brothers, and they are in the middle of the launch. They've already released three great prelaunch videos which have gotten hundreds of enthusiastic comments.

So far, it's classic Product Launch Formula in action… sharing great content, and getting the community enthusiastically involved and eagerly anticipating each new video. They're about a week out from launch day – and it's looking like a big winner. This launch is “hitting on all cylinders” right now…

There is definitely a lot to be learned from looking at the way Will has structured this launch and the prelaunch content:

Click Here for the Bryan Brothers Playbook

[ Click here to follow along with this launch ]

One of the things that I've taught over the years in Product Launch Formula is how a well-executed launch can bring a lot more to your business than just the revenue from the launch. It will often build your list, build your positioning in the market, attract new affiliate partners, help you plan your next product, activate a list and make it more responsive… and in this case Will's prior launches attracted the most accomplished doubles team in tennis history.

Pretty cool stuff!

P.S. Yes, I'm an avid tennis player… so this Case Study is extra cool for me. And I've gotten a chance to hit with Will (he's really good)… but he hasn't hooked me up for a game with the Bryan Brothers yet! Hint hint… 🙂

Internet Marketing: even MORE proof…

by on Mar 15 2011

If you ever needed even more PROOF of just how powerful Internet Marketing was… well a few days ago Brendon Burchard's new book – the Millionaire Messenger – premiered at #1 on Amazon.com and BN.com.

The Millionaire Messenger

And in a few days, when the next New York Times bestseller list is announced, there's a darn good chance it will be near the top of that list as well.

And Brendon has done this ENTIRELY with Internet Marketing. There was no book tour, no TV or radio… he's not a famous author, and he's not getting a big push from a fancy New York publisher.

He's just using the Internet Marketing tactics that we've all been honing for the last 10 years. He used his list, he used his affiliate partners… and he basically put together a very cool product launch.

(Click here to see how Brendon put together his book offer.)

This is something I've been talking about for a couple of years now… what we're doing in the Internet Marketing world is changing the face of the business world and the publishing world.

(Not to mention the world of education and even entertainment.)

And guess what… the people in those worlds are starting to notice what we're doing. They're seeing the results we're getting… and they want to get those kinds of results.

These are exciting times for Internet marketers…