product launches

The Real Reason I Wrote A Book (+ BOOK UPDATE)

May 18, 2014 by IA Team 280 Comments

The reaction to the blog post about my book FINALLY being done was AMAZING. There were over 170 comments, and it was fun reading so many peoples’ thoughts and ideas. So I shot this BOOK UPDATE video to share the real reason why I wrote LAUNCH, a preview of what’s going to be inside the […]

The Rest of the Story Behind Those Launches

August 27, 2013 by Jeff Walker 51 Comments

You know those tales of Product Launches that do thousands in a week, or six figures in seven days… or my story of a million dollars in a single hour? Well, there’s something else going on behind the scenes… here’s the rest of the story… (along with a a peak at my new Secret Headquarters!) […]

The Product Launch Parachute

February 1, 2011 by Jeff Walker 34 Comments

I thought you might like a bit of a peak behind-the-curtain into a major product launch that’s happening right now… As I type this Eben Pagan’s launch for his “Self Made Wealth” program is going to be closing down in a few hours. And this is a launch that’s had a few twists and turns. […]

Paula Abdul and Product Launches…

June 10, 2010 by Jeff Walker 54 Comments

So a couple of days ago I flew into San Francisco – I was going there to give a talk at Brendon Burchard’s “Expert’s Academy” workshop. When I stepped off the plane in San Francisco, I had no freaking clue that within an hour I would be helping “blueprint” a product launch for Paula Abdul […]