The Four Key Steps Behind My Product Launch Process
How would you like to turn your next product launch into an event your customers are not only genuinely excited for… they’re also eager to buy from you? You’ve probably…
Turning Prospects Into Customers: The “Anti-Selling” Approach
When you walk into a store, how do you go from a casual browser who is “just looking”, to handing over your credit card? Phrased another way… how do you…
The Most Important Lesson
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some…
Follow the Money
It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…
After 10 Years, I Finally Made the Sale
I hosted a $10,000 workshop recently - and I was surprised when a total stranger signed up. Usually the people who buy at that price are clients I’ve known for…
