Listening In on Your Avatar…
Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night... How…
Turning Passion Into Purpose
When the opportunity to turn her “weird” passion into a business came along, Shelley couldn’t stop thinking about it. Even though she and her husband owned a successful branding agency,…
Beer, Personal Branding, and the Playboy Mansion
I have a friend who brews really great craft beer. He wants to teach others to do it, but he’s hit a small stumbling block — he’s never published anything…
Addicted to Your Success
A famous business author recently asked me an interesting question… how have I gotten to be so well known in the online business world when it’s such a crowded marketplace?…
Building a Million-Dollar Business…
I’ve helped a lot of people launch 7-figure businesses over the years… and many of them were starting from scratch, building their first business from the ground up. Now I…