The Old-School “Newspaper Ad” Approach (That Still Works!)
The key to great marketing isn’t found in the latest hack. But you’ll probably find it in a newspaper from the 1930s… You see, even though media has changed, the…
A Key Takeaway from My “AI-enabled” PLF Live™
I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…
The Evolution of PLF Live™ – One of the Longest-Running Events in the Online Marketing Industry
I was busy working on some copy for my upcoming PLF Live™ when it occurred to me that PLF Live™ might just be the longest-running event in the entire online…
Two Questions I Ask Before Every Launch
Marketing used to be a lot more straightforward. Just a few years ago, you could get your customers’ attention and bring them into your world by offering them something for…
The Magic of an Online Business
Here's what's absolutely amazing about running an online business: you can have a thought, and then, with the tools available to us, you can create a marketing campaign for a…
