How to Make the Right Choices
We had an interesting question pop up at my LaunchCon event. The funny thing is, our expert panel had ten completely different answers. So how do you know which one…
We all have critics…
I usually don’t bother replying to critics, but I just read an interesting review of my book on Amazon and I thought I’d shoot a quick video response. This one’s…
What Really Matters… And What Doesn’t
Lots of time when people start a new business, they spend a lot of time doing things they shouldn’t be doing. They worry about things they shouldn’t be worrying about.…
Branding, Marketing, and Authenticity
My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…
Rock and Roll Branding vs Direct Marketing
Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…
