What Really Matters… And What Doesn’t
Lots of time when people start a new business, they spend a lot of time doing things they shouldn’t be doing. They worry about things they shouldn’t be worrying about.…
Branding, Marketing, and Authenticity
My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…
Rock and Roll Branding vs Direct Marketing
Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…
What’s Holding YOU Back?
I recently asked my followers what their biggest business challenges were. They shared a LOT of their struggles and questions. I answered five of them in this video... https://youtube.com/playlist?list=PLwGsKFM2lnRkJfqzNCIoGZSIhaeZHscHM Summary:…
Casey Neistat and $25 Million of YouTube Subscribers
Casey Neistat is a super-successful YouTuber who just sold his business to CNN for $25 million… here’s why a company like CNN would pay that kind of money for his…
