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Giving Away the Farm

A lot of people worry about how much content to give away. In fact, that’s probably one of the most-asked questions I get… and it makes sense, because they’re afraid…

“It Sounds Awesome, But…”

There’s a question I get pretty regularly, even after 22 years in business. And no matter how many times I get asked, I’m going to keep answering it. Here’s why…

Don’t Like How I Look On Video…

People often ask me, “What if I don’t like the way I look on video?” I’ll let you in on a secret... I can’t think of anyone who is a…

Happy New Year… Now What’s the Plan?

Here’s the framework I’m using to create my business plan for the year... Big Takeaways: The 3 critical areas to look at in your business that will give you a…

A Great Reason to Go Back to the Beginning

One of my blog readers was curious - why would some of my most successful students come back and follow along with my launch? There’s a pretty good reason, and…

Branding, Marketing, and Authenticity

My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…