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The Key to Successful Marketing Channe ls Hidden in Storytelling

Back in the days, I had an incredible conversation with Sean Platt at a mastermind event. Sean is the co-author of "Write. Publish. Repeat," a must-read book on building a…

Follow the Money

It seems like every couple of years someone’s claiming some marketing channel is “dead” or “over”. So I just read this article in the Wall Street Journal… and they’re talking…

Lessons From 3 Weeks Without Technology

What would your ideal work life look like? Mine includes the ability to be completely offline for long stretches of time. I just spent three weeks on a raft trip,…

Email vs. Social Media (Not An Epic Rap Battle)

Sometimes when you're in a big launch, you get to see where the marketing power really lies. This time we're talking about email vs. Facebook advertising... The product I mentioned…

Is Email Marketing Dead?

Any time I talk about using email to reach and retain customers, someone inevitably asks: But Jeff, isn’t email marketing dead? Isn’t it all about social media now? Given my…

A New Excuse For NOT Building Your List

I just heard a new excuse for not building your email list. In other words, why you should avoid the single most profitable strategy for your business... https://youtu.be/3aom_9qJEzs This question…