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Cabin In The Wilderness (+ Insights on Life and Business)

This week’s video is really different - I went on a ski trip to a cabin in the wilderness with my wife… we skied into the cabin at 11,000 feet,…

Celebrating Your Clients’ Success

Using Case Studies and testimonials in your marketing is really powerful - but there’s another great reason to track your clients' success: it’s an amazing way to stay on top…

Feeling sick and celebrating Roger Federer…

Yuck… I got a nasty cold (or something - I’m ready to be over it!). But that gave me lots of time to sleep and watch an amazing performance by…

Lifestyle, Metallica, and Self-Care for Entrepreneurs

I just listened to a podcast with James Hetfield (the singer and rhythm guitarist for Metallica) and was amazed at the similarities between staying sane as a rock star and…

Branding, Marketing, and Authenticity

My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…

Rock and Roll Branding vs Direct Marketing

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…