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Mini Launch Masterclass… Big-Time Value

Have you ever seen my free Launch Masterclass? If you have, you know I teach for 10+ hours and deliver a ton of value.   But I challenged myself to pack…

About Your First Launch

If you’re just starting out, here’s a critical thing you need to remember about your launch:  Your first launch is only your first launch. Now it might seem like I’m…

Moving Forward by Moving Back

Engaging with my community was easy when I was just starting out. I had time for conversations with my subscribers and to reply to every message that came in. But…

Listening In on Your Avatar…

Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night...  How…

Turning Passion Into Purpose

When the opportunity to turn her “weird” passion into a business came along, Shelley couldn’t stop thinking about it. Even though she and her husband owned a successful branding agency,…

Beer, Personal Branding, and the Playboy Mansion

I have a friend who brews really great craft beer. He wants to teach others to do it, but he’s hit a small stumbling block — he’s never published anything…