What Really Matters… And What Doesn’t
Lots of time when people start a new business, they spend a lot of time doing things they shouldn’t be doing. They worry about things they shouldn’t be worrying about.…
Celebrating Your Clients’ Success
Using Case Studies and testimonials in your marketing is really powerful - but there’s another great reason to track your clients' success: it’s an amazing way to stay on top…
Lifestyle, Metallica, and Self-Care for Entrepreneurs
I just listened to a podcast with James Hetfield (the singer and rhythm guitarist for Metallica) and was amazed at the similarities between staying sane as a rock star and…
Branding, Marketing, and Authenticity
My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…
Rock and Roll Branding vs Direct Marketing
Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…
