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Celebrating Your Clients’ Success

Using Case Studies and testimonials in your marketing is really powerful - but there’s another great reason to track your clients' success: it’s an amazing way to stay on top…

Lifestyle, Metallica, and Self-Care for Entrepreneurs

I just listened to a podcast with James Hetfield (the singer and rhythm guitarist for Metallica) and was amazed at the similarities between staying sane as a rock star and…

Branding, Marketing, and Authenticity

My first “branding vs. direct marketing” had lots of comments and questions - here’s part 2 with all my answers - including how you can create a brand that connects…

Rock and Roll Branding vs Direct Marketing

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). https://youtube.com/playlist?list=PLwGsKFM2lnRkmDBH9LRzBpQlp3oiViqQp Please leave a comment and tell me…

What’s Holding YOU Back?

I recently asked my followers what their biggest business challenges were. They shared a LOT of their struggles and questions. I answered five of them in this video... https://youtube.com/playlist?list=PLwGsKFM2lnRkJfqzNCIoGZSIhaeZHscHM Summary:…

Casey Neistat and $25 Million of YouTube Subscribers

Casey Neistat is a super-successful YouTuber who just sold his business to CNN for $25 million… here’s why a company like CNN would pay that kind of money for his…