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a lottery ticket or a business?

I’m thinking about time travel again… and some of the key lessons I’d bring back in my time machine from when I first got started online. One thing is the…

3.6x-ing Your Sales

How do you triple your sales by running the exact same launch? You add one critical tweak. Here’s what I mean…

How Many Launches to Get to Six Figures? (It Can Be Done)

My students have done some amazing launches over the years… 6-figures, 7-figures, and even 8-figures in revenue. The thing is - it’s probably not gonna be your first launch out…

Another Language

This week is shaping up to be a big one for the PLF brand - and I’m months away from our Launch Masterclass…this is the week that PLF is being…

“Scrappy” is the New Perfect

I just wrapped up my first ever virtual PLF Live event. More than 2,200 people registered (from 70 countries!)... we had to improvise a lot, and it definitely wasn’t “perfect”.…

In Crisis… or Innovation?

When the pandemic broke out, I was devastated when I realized I would have to cancel PLF Live in Orlando. But then it occurred to me… why cancel? We could…