The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
What AI Won’t Do For You (Good, Bad, Ugly)
Here’s the good, the bad, and the ugly about AI and online business (as of right now)… The bad: I just saw this article where someone used ChapGPT to create…
Sales and Selling: A Journey From Discomfort to Mastery
Let's go into into a topic that many tend to shy away from - sales and selling. For a long time, I was far from comfortable with this concept for…
Don’t Ignore These Marketing Fundamentals
I'm in the final stages of fine-tuning a brand-new workshop my team and I are putting together. It's called Countdown To Launch and it promises to be one of the…
Entrepreneurship = Security (Here’s Why)
What a ride this decade has been already. A pandemic, a war, surging inflation, bank failures… there’s a lot of turmoil in the world, and it just seems to keep…