The Buffet Line That Changed My Life
Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me…
Pushing Past Uncertainty
Think you need to have everything mapped out in life? That’s what Victoria thought, until she realized that major success often starts with taking a leap into the unknown. If…
Listening In on Your Avatar…
Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night... How…
Turning Passion Into Purpose
When the opportunity to turn her “weird” passion into a business came along, Shelley couldn’t stop thinking about it. Even though she and her husband owned a successful branding agency,…
67 Launches Later…
I just wrapped up my first Launch Lab Workshop… 6+ hours of training based on my team’s findings from debriefing 67 of our coaching students’ launches. And the info is…
