Doing Something Completely New (and Learning New Things From My Own Work)
I’ve just had two of the most intense days of my professional life. I know that sounds a little dramatic, but it’s true. Even though I’ve been launching for 25…
From Stolen Car to Successful Launch in 5 Days
Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further...…
The Buffet Line That Changed My Life
Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me…
A “Behind The Scenes” Peek at PLF Live
I thought I’d share a little “behind the scenes” with you this week… A little over a year ago, my team and I were putting the finishing touches on “PLF…
About Your First Launch
If you’re just starting out, here’s a critical thing you need to remember about your launch: Your first launch is only your first launch. Now it might seem like I’m…
