When You Focus on Mastery…
So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…
Your Marketing Matters (Maybe More Than You Think)
If you really want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like a mental leap, think…
The Benefits of Bootstrapping
Sometimes, even when you’re successful as an entrepreneur, it can still feel like you don’t have a legit, “grown up” business. You know you have a great product or service……
Entrepreneurship = Security (Here’s Why)
What a ride this decade has been already. A pandemic, a war, surging inflation, bank failures… there’s a lot of turmoil in the world, and it just seems to keep…
Two Questions I Ask Before Every Launch
Marketing used to be a lot more straightforward. Just a few years ago, you could get your customers’ attention and bring them into your world by offering them something for…