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Why Your Offer Will Make or Break Your Launch

Since the early days of digital marketing, I’ve been teaching entrepreneurs how to launch everything – from online courses and membership sites to books, physical products, and even artwork. Over…

Forget the Copycats: This is Still Your Proven Launch Formula

I’m sitting here reflecting on something incredible – 19 years of Product Launch Formula®. That’s right. We’re officially stepping into our 20th year. PLF has been a part of so…

What About All The People Who DON’T Buy From You?

Join me at PLF Live and get your launch DONE 👉https://productlaunchformula.com/PLFLive/ - - - Here’s a question for you… For any given launch or marketing campaign you run, what percentage…

Why My Launch Formula Keeps Getting Better After 25 Years

When you do something for 25 years, you pick up a few things along the way. That’s exactly what’s happened with Product Launch Formula®.It’s not only been successful for me,…

What Actually Works in a Launch

A pretty well-known entrepreneur in our industry had a launch that didn’t go so well. His takeaway? “Launches just don’t work anymore.” He thought what happened with his launch meant…

The Thing That Took Me from $35k to $100k

Here’s the link to join me PLF LIVE: https://productlaunchformula.com/PLFLive/ - - -  Early on in my business I did one thing that changed everything for me.  It was January 2000,…

When “Not Perfect” is Perfect Enough for Your First Launch

Great leaders aren’t born from titles, they’re built in the trenches. This is certainly true for Dayna Abraham, an educator and parent who built her business with Product Launch Formula®.…

This Is Where My Best Ideas Come From

Being an entrepreneur can feel lonely. Sure, we’ve got our laptops, our phones, and every tool imaginable to build a business. But there’s an energy that only comes from being…

How to Make Other People’s Success Work For You

As someone who doesn’t naturally gravitate toward the spotlight, being on stage can be intense, but it’s also incredible.There’s something energizing about standing in front of smart, driven entrepreneurs, sharing…

Giving Away My Secrets in a Book Was the Best Business Move I Made

When it comes to growing a business, writing a book may not be the first idea that comes to mind. After all, how do you capture your valuable expertise without…