The Power of Transformation
Knitting is just... knitting, right? Not so for Amy Small’s community of knitters… it’s really far more than that. Because what Amy is truly offering her audience is just as…
About Your First Launch
If you’re just starting out, here’s a critical thing you need to remember about your launch: Your first launch is only your first launch. Now it might seem like I’m…
Listening In on Your Avatar…
Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night... How…
Turning Passion Into Purpose
When the opportunity to turn her “weird” passion into a business came along, Shelley couldn’t stop thinking about it. Even though she and her husband owned a successful branding agency,…
Beer, Personal Branding, and the Playboy Mansion
I have a friend who brews really great craft beer. He wants to teach others to do it, but he’s hit a small stumbling block — he’s never published anything…
