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How NOT to Make an Offer (And What to Do Instead)
When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…
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The Hardest and Easiest Sales You’ll Ever Make
There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…
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This Secret Has Kept me in Business for 30+ Years
There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term. When it comes to winning the…
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The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
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The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI
Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…