How NOT to Make an Offer (And What to Do Instead)
When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…
The Hardest and Easiest Sales You’ll Ever Make
There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…
This Secret Has Kept me in Business for 30+ Years
There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term. When it comes to winning the…
The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI
Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…
