From No Sign-Ups… to Sold Out
When you release a book into the world, you never know the impact it will have. Little did I know when I released the first edition of Launch in 2014,…
Almost Everyone Makes This Mistake in Their Offers
When it comes to making an offer — actually telling your prospects about your product or service and then asking them to give you money for it — there’s a…
Judging a Book By Its Cover
In 2019 Oonagh Duncan had a bestselling book (#1 bestseller on the Globe & Mail nonfiction list — which is sorta like the Canadian equivalent to a #1 NY Times…
This Is Your Real Work
After guiding more than 2,000 folks through planning their launches at PLF Live last weekend, I was reminded of something crucial to your business success... The more “pro” you are,…
From Stolen Car to Successful Launch in 5 Days
Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further...…
