The Old-School “Newspaper Ad” Approach (That Still Works!)
The key to great marketing isn’t found in the latest hack. But you’ll probably find it in a newspaper from the 1930s… You see, even though media has changed, the…
To Survive In Business, You Need to Master This
Years ago, you could build a successful business by showing up online and being good at what you do. But today, when the competition is heating up and customers are…
The Easiest Sale You’ll Ever Make
There’s an unspoken law to having a successful business… Keeping customers is easy if you take the long view and set things up well from the very first sale. This…
Mastering Copywriting and Positioning: Key Skills for Career and Life Success
Tony College recently threw a question my way that really got me thinking. He was curious about the top skills I've focused on developing that have truly made a difference…
Two of the Most Valuable Skills I’ve Ever Learned
“What are the top two skills you’ve intentionally developed that have benefited you most?” It’s a great question, and I had a hard time narrowing down the list. But two…
