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A Key Takeaway from My “AI-enabled” PLF Live™

I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…

The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI

Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…

AI: 3 Things You Need to Know

Blogs. Google. Social. Mobile.  I remember when all of these started. They were big.  Yet they all pale in comparison to AI. And if you have an online business (or…

When You Focus on Mastery…

So there’s a rather painful ritual I subject myself to before every PLF LiveTM… Watching myself on video isn’t one of my favorite ways to spend my time. But I…

The Evolution of PLF Live™ – One of the Longest-Running Events in the Online Marketing Industry

I was busy working on some copy for my upcoming PLF Live™ when it occurred to me that PLF Live™ might just be the longest-running event in the entire online…

Your Marketing Matters (Maybe More Than You Think)

If you really want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like a mental leap, think…