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The Power of Transformation

Knitting is just... knitting, right? Not so for Amy Small’s community of knitters… it’s really far more than that. Because what Amy is truly offering her audience is just as…

How Much Should You Charge?

It’s a question so many business owners struggle to answer… “How much do you charge?” Pricing can be tricky. Should you position yourself as the high-end option in your market...…

From No Sign-Ups… to Sold Out

When you release a book into the world, you never know the impact it will have. Little did I know when I released the first edition of Launch in 2014,…

Almost Everyone Makes This Mistake in Their Offers

When it comes to making an offer — actually telling your prospects about your product or service and then asking them to give you money for it — there’s a…

Tougher Than Making the Sale

When folks start building an online business, they often think the most difficult thing will be convincing people to buy. But making sales isn’t the hardest part... what’s tougher is…

Judging a Book By Its Cover

In 2019 Oonagh Duncan had a bestselling book (#1 bestseller on the Globe & Mail nonfiction list — which is sorta like the Canadian equivalent to a #1 NY Times…