How NOT to Make an Offer (And What to Do Instead)
When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…
The Game-Changing Power of AI
Let's talk about AI... Everyone is talking about it and, in my opinion, it’s clear that AI is going to be a complete game-changer. In fact, I think that’s putting…
The Hardest and Easiest Sales You’ll Ever Make
There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…
The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
Sales and Selling: A Journey From Discomfort to Mastery
Let's go into into a topic that many tend to shy away from - sales and selling. For a long time, I was far from comfortable with this concept for…
