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Fixing Things That Aren’t Broken

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year…

Side Effects of Launching

So why should you launch? The obvious answer is to make money… I know that’s why I did it when I first started out all those years ago. And while…

Back to the drawing board…

It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass…

Band-Aids and Your Business

Ever notice how Band-Aids are kinda magical? Put one on a skinned knee, and you can watch a kid go from meltdown to playground in about 5 seconds flat. The…

if you want to raise your rates… scream

One of my Product Launch Formula owners recently emailed to tell me he’d had his first six-figure launch. His niche? Teaching people to scream. Which sounds like kind of a…

Getting Their Attention (Here’s How)

These days, you’re up against some pretty tough competition for people’s attention. Emails, Insta, pings, schedules… and the list only goes on from there. So how do you get (and…