The Map is Not the Territory
Have you ever been on a hike? If you have, then you know it’s one thing to study a map of the trail… and it’s another thing to actually do…
Doing Something Completely New (and Learning New Things From My Own Work)
I’ve just had two of the most intense days of my professional life. I know that sounds a little dramatic, but it’s true. Even though I’ve been launching for 25…
From Stolen Car to Successful Launch in 5 Days
Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further...…
The Buffet Line That Changed My Life
Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me…
A “Behind The Scenes” Peek at PLF Live
I thought I’d share a little “behind the scenes” with you this week… A little over a year ago, my team and I were putting the finishing touches on “PLF…
