All Blog Posts
This Secret Has Kept me in Business for 30+ Years
There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term. When it comes to winning the…
The Old-School “Newspaper Ad” Approach (That Still Works!)
The key to great marketing isn’t found in the latest hack. But you’ll probably find it in a newspaper from the 1930s… You see, even though media has changed, the…
To Survive In Business, You Need to Master This
Years ago, you could build a successful business by showing up online and being good at what you do. But today, when the competition is heating up and customers are…
The Easiest Sale You’ll Ever Make
There’s an unspoken law to having a successful business… Keeping customers is easy if you take the long view and set things up well from the very first sale. This…
Mastering Copywriting and Positioning: Key Skills for Career and Life Success
Tony College recently threw a question my way that really got me thinking. He was curious about the top skills I've focused on developing that have truly made a difference…
Two of the Most Valuable Skills I’ve Ever Learned
“What are the top two skills you’ve intentionally developed that have benefited you most?” It’s a great question, and I had a hard time narrowing down the list. But two…
The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
A Key Takeaway from My “AI-enabled” PLF Live™
I just spent three days last week at PLF Live™ showing folks how to use AI to make their marketing lives easier. And one big takeaway that emerged is understanding…
The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI
Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…