How do you have longevity in this business? How do you build a brand in a market where thousands of new products come out every year? How do you create loyalty when attention spans are shorter than a nine-second cat video on YouTube? This is how I’ve turned my online program into a 14-year powerhouse […]

I’m in the middle of my live launch, and one question I’ve been getting a lot is about the technology we’re using. You don’t need a lot of fancy equipment to shoot good videos… I’ve shot plenty myself using just my phone. But for my launch, we went pretty fancy… and we’re using a lot […]

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? […]

It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that […]

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the […]

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… And here’s the link I mentioned in […]

So why should you launch? The obvious answer is to make money… I know that’s why I did it when I first started out all those years ago. And while money is nice (I don’t think anyone will argue with that!), there’s a bunch of other really cool things that start to happen when you […]

The first time I met some of my clients in person, I was pretty nervous. I had my Product Launch Formula program that I KNEW was going to help them. But still, there was this little voice that wondered if they’d think I was a fraud.  Anyway, I eventually got up the courage to talk […]